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Ambassador Cruise Line

Ambassador Cruise Line is a brand-new cruise line and is the first new British cruise line to be launched since 2010. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. Ambassador’s staff and crew will be the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.

Ambassador Cruise Line is based in Purfleet, Essex. What is Ambassador Cruise Line? Ambassador sails for the British market from London Tilbury with a focus on premium-value. Ambassador Cruise Line’s first ship, Ambience, will sail from Tilbury in Spring 2022. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports including Liverpool and Newcastle on an ex-UK no-fly range of voyages.

Ambassador Cruise Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays. Ambassador will deliver distinguished cuisine, fascinating voyages on a classic cruise ship, great entertainment, like-minded guests and treasured destinations. The company will deliver a seamless, authentic, and enriching cruise experience.

How will Ambassador Cruise Line look after guests? Ambassador’s smaller to mid-sized classic cruise ship offers a higher space to guest ratio, making cruising more relaxed and will provide guests with reassurance.


Sail from the UK               Dance Classes


   Full Board                     Luxury Accommodation



   Entertainment                    Pool

Please note that our ships are child-free and therefore for the enjoyment of adult guests only (18 years and above at the time of sailing), except for our advertised multi-generational cruises. There are no dedicated recreational facilities for children aboard but accompanied children and teenagers under the age of 18 at the date of sailing are, of course, welcome on board and, when occupying a third or fourth berth in a cabin with two full fare-paying guests.

Children and teens under the age of 18 at the date of sailing but occupying a twin cabin with just one accompanying adult, are charged at the full adult fare.

Saver Fare

  • Flexible cancellation policies
  • Captains Cocktail Party
  • Captains Gala Dinner and Baked Alaska Parade
  • Informative guest speakers
  • Spa Access
  • Porterage of luggage between the port and cabin
  • All port taxes, fees and charges


Ambassador Fare

All the benefits of the Saver Fare plus:

  • Ambassador Expedition Drinks Package with an additional discount included
  • All gratuities and service charges
  • Guaranteed dinner sitting (excludes table size)
  • Priority for complimentary cabin upgrades (subject to availability)

If you or one of your travelling companions has a mobility limitation or require special assistance, you must contact our office to allow us to discuss your requirements before you make a booking.

In the interests of safety, and to ascertain whether you or members of the party travelling with you have specific mobility or other assistance needs, you will be asked a series of questions. Your answers will enable us to determine that you, any other person in your booking, and any equipment that you or they are intending to bring on board, can be carried safely for the duration of your cruise.

This will then be confirmed in writing to you and will enable your booking to proceed. A cruise is quite unlike a land-based holiday and the ships of our fleet are not ideally suited to prospective guests in wheelchairs or those who have limited mobility. It should be noted that the layout of the ship could considerably restrict such guests’ movement around the vessel and indeed preclude access to some of the ports of call, where gangway conditions are not conducive, or guests are conveyed ashore by tender.

At anchorage ports, access to or from the tenders or launches requires a certain level of mobility which is necessary to manage the steps to the tender platform and to physically board and disembark from the vessel. It should, therefore, be noted that, on safety grounds, those with restricted mobility may be unable to go ashore at such ports.

During the day, attitudes are very relaxed, and informality is the key. Casual clothing is quite sufficient during the days at sea and for time spent ashore. On certain shore excursions and at some religious sites, discretion should be used so as not to cause inadvertent offence with inappropriate clothing. Advice will be given on board in such cases.

Every day, the Daily Programme suggests, as a guide, a mode of dress for that particular evening’s events. Generally, there are two ‘formal’ or Ambassador nights planned on each cruise when many gentlemen wear a dinner jacket, although a lounge suit is quite acceptable. On these occasions, ladies have a chance to dress up and often opt for evening or cocktail dresses.

On evenings proposed as ‘smart’, a suit or smart jacket and trousers, with or without a tie, for the men is suggested and the ladies have further opportunities to look elegant in a cocktail dress, trouser suits and stylish co-ordinates.

A ‘casual’ recommendation often covers evenings spent in port or when a special event, such as a deck party, is scheduled. In these cases, the choice of dress is left entirely to you.

We operate an automatic system whereby an amount of £6.00 per person, per night (this amount reduces to £5.00 per person, per night for cruises of 16 nights or more in duration) is automatically added to your onboard account.

This includes all service charges for drinks.

If you, or a member of your party, have a particular dietary requirement, we can offer the following dietary options: Gluten Free, Lactose-Free, Low Cholesterol, Low Fat, Low Salt, Vegan and Vegetarian meals.

If you have not done so at the time of booking, please advise any requirements no later than four weeks before departure. Pre-packed Kosher and Halal meals are available but only if requested at least eight weeks before sailing.

Ambassador Cruise Line fleet

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