Vision Cruise and YouTube’s Cruise with Ben & David Exclusive Partnership
Vision Cruise (formerly Liverpool Cruise Club) have long been at the forefront of initiative in promoting to new markets for the Cruise Industry.
In its history, starting on Teletext then onto national press advertising and then becoming the first agency in the world to own its own Cruise TV Channel, some 10 years ago, broadcasting Cruises for 16 hours a day, including live shows, so Vison Cruise has not stood still with developing their routes to market.
All of the mediums at their height helped create new clients for Vision Cruise and the Cruise Industry. Vision realised the advent of change in the way people watch visuals a few years ago, and decided to move their strategy away from TV, and concentrate on the ’on demand’ service via its website, App and social media.
Having locations in the UK, Australia and the United States, Vision have been looking for the ideal partnership to enable them to reach out further to a new market for Cruise, that also compliments the way Vision look at promoting Cruising.
Having watched Cruise with Ben & David grow, and their subscribers reaching over 35,000 on YouTube and watching the way they present their enthusiastic Cruise with Ben & David shows, to a new market for some time, and with the re launch of the Vision Cruise website in the United States imminent, along with the Vision Cruise APP in all three locations, Ben & David fit into the Vision Cruise ideal.
Ben & David have over 35,000 subscribers on YouTube and are aiming to reach over 750,000 views in January and their influence to take a cruise is a high value.
Ben is a trained camera operator and broadcast editor and has worked for the BBC and Discovery Channel. David is head of design at a company located in London. Ben & David commented as follows:-
‘We have chosen to work with Vision Cruise as they are experts in cruise holidays. They are a family run business with over 25 years’ experience. It is so important to us that we offer the very best to our viewers, and Vision Cruise is the best fit. We trust them to provide the best value cruise packages and holidays to our viewers and around the world, through their offices in the UK, Australia and the US.
Our main aim is to change the stereotypes of cruising and show what an amazing holiday it is. We do this by creating honest, high quality videos of every ship we sail on or visit in port. We genuinely love cruising and we are so happy to have created such a fantastic community of people who have never cruised before and seasoned cruisers’
Andrew Runacres Managing Director of Vision Cruise commented
‘We are delighted to have this new, exciting and exclusive partnership with Ben & David, in helping to grow the Cruise business in the UK, Australia and the US. Cruise with Ben & David fits in with our family ethics, as well as offering a new dimension into a medium we have explored and know works in creating a new to cruise market across the globe.
We very much look forward to working closely with Ben & David in continuing to grow their subscribers over the coming years and helping Vision Cruise in our three locations expand further’
