Thomson Cruises has announced that it will rebrand as Marella Cruises later this month, at the same time that Thomson will change to Tui.
Marella, which means ‘shining sea’ in Celtic was chosen to allow the cruise line to ‘stand out in the cruise market’ as well as give it its own identity from the company’s European cruise brand, Tui Cruises.
The new name will also be reflected on each of the ships too, and they will be rebranded to Marella Dream, Marella Celebration, Marella Discovery, Marella Discovery 2 and Marella Explorer which will be launching next year.
Distribution and cruise director Helen Caron said: “We don’t want British guests to be confused with the group’s cruise business in Europe. Marella Cruises will still have the Tui smile logo, but a new Marella Cruises logo in a blue box, similar to the way we would market Sensatori as part of the world of Tui. The name was chosen to reflect the spirit of exploration and discovery across the seas.”
The news of the rebrand was announced alongside Tui’s news of a new homeport in Asia for the winter of 2018, Marella Discovery as it will be known will sail from Lankawi to 18 new ports on 14 adult-only itineraries.
