Royal Caribbean International has today boasted that the world’s newest and largest cruise ship, Symphony of the Seas also takes the title as the world’s most Instagrammable, just ahead of her inaugural sailing.
A few agents here at Vision Cruise were invited onboard to experience the ship, and bring back the details to share with you…
Symphony of the Seas an architectural marvel thanks to some of the most advanced technology, digital innovation and outstanding features at sea.
Following research that nearly half of Brits (45%) choose a holiday based on the opportunity for social media boasting power, ‘bragalicious’ Instagram content and the ultimate experience for guests’ has been considered at each stage of construction.
Claiming the world’s most Instagrammable ship moniker is a natural next step for Royal Caribbean which, just last month, was identified as the most Instagrammable cruise line in an independent study by SeaHub. The tech-savvy travel brand topped the list of over 1.8 million posts tagging cruise ships around the world.
Whether it’s the attention-grabbing reflective ‘Paradox Void’ art installation overhead in the ship’s Royal Promenade, or the Ultimate Abyss – the tallest slide at sea boasting a ten-storey drop – the opportunity for unrivalled social content begins as soon as guests step onboard.
The most exclusive Instagram opportunity can be captured inside the world’s most interactive and adventurous Ultimate Family Suite. The floor-to-ceiling LEGO wall and indoor slides are just a couple of the new eye-popping features that lend themselves to achieving Instagram fame.
To help guests make the most of these Insta-moments, Royal Caribbean has appointed Russ Francis as the company’s first ‘Instagrammer-in-Chief’ as Symphony takes her first guests on their holidays in the Mediterranean from Barcelona, Spain.
Russ Francis’ Instagram skills were spotted by the company when he entered Royal Caribbean’s search for the first Instagram Intern-Ship at sea in 2017. His new role will be to help inspire guests to do the ship justice through their Instagram content and establish Symphony of the Seas as the world’s most Instagrammable ship.
“For something to be truly Instagrammable it has to be unique enough that people want to show off about it” comments Russ Francis, Royal Caribbean Instagrammer-in-Chief. “It’s so much more than being a pretty setting. Extraordinary Instagram content causes a reaction whether that’s jaws dropping in amazement or mouths watering at the very best dishes, it’s about capturing experiences that ‘wow’ the viewer. Symphony of the Seas ticks every single box making it the world’s most Instagrammable cruise ship.”
With the Instagrammer-in-Chief now onboard, Royal Caribbean has apologised to staff at Instagram for the influx of cruise ‘ship pics’ due to be posted on the platform.
Ben Bouldin, Associate Vice President and MD of Royal Caribbean International, commented: “I want to take this chance ahead of the launch of Symphony to apologise to Instagram for the constant posting of extraordinary ‘ship pics’ that will grace screens from now on. We have built Symphony of the Seas to be the jewel in our Instagram crown! The architectural marvel provides the perfect backdrop for her 6,680 guests to capture incredible onboard images that are going to take over Instagram feeds worldwide. Now Symphony of the Seas will claim a title bigger than the world’s largest cruise ship, with the world’s most Instragrammable ship. I guess you could say we’re #SorryNotSorry.”
Symphony of the Seas joins a fleet of 24 of the world’s most innovative and spectacular ships that visit over 250 destinations worldwide.
Symphony of the Seas embarks on her official maiden voyage on 7 April 2018 with a summer season in the Mediterranean calling at ports in Barcelona, Palma de Mallorca, Spain; Provence, France; Florence/Pisa, Rome and Naples, Italy. Symphony of the Seas will span 16 guest decks, encompass more than 230,000 gross registered tons, carry 6,680 guests at double occupancy, and feature 2,774 staterooms.
To celebrate Symphony of the Seas being the world’s most Instagrammable ship, Royal Caribbean is launching a competition for all onboard guests to post in their best Instagram shots of the extraordinary ship. Using the hashtag #SymphonyoftheSeas, Russ Francis, the new Instagrammer-in-Chief will judge the best posts. The Instagrammers of the best ship shots will win an onboard treat from a massage in the spa to a bottle of Champagne in their suite.
IMAGES: Vision Cruise
SOURCE: Royal Caribbean
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