Carnival Teams up with World-Renowned Harlem Globetrotters
Wednesday 5th June 2019, 9:20am
They Dribble; They Dance; They Shoot; They Score!
Exclusive Partnership with Family Entertainment Group to Include Carnival-Inspired Integrations and Activations at More than 150 Shows per Year
Carnival Cruise Line announced an exclusive partnership with the world-famous basketball team, the Harlem Globetrotters, serving as the group’s official cruise line sponsor worldwide.
Combining the Harlem Globetrotters’ high-flying athleticism, theatrical stunts and comedic acts with Carnival’s role as the family cruise leader, the two ambassadors of fun will bring a new level of excitement to more than 150 of the team’s shows across the country.
The Harlem Globetrotters’ always entertaining exhibition games will be enhanced by Carnival’s signature brand of fun through in-game integrations, giveaways and joint marketing efforts such as a designated Choose Fun Zone seating area with branded signage, playful décor, special player interactions and more. This partnership will also provide Carnival with traditional marketing assets to support their charitable partners’ initiatives.
“For more than nine decades, we’ve used basketball as a means to bring laughter, joy and fun to our fans worldwide,” said Howard Smith, Harlem Globetrotters president. “When we heard about the opportunity to partner with cruise industry leader Carnival, we couldn’t wait to use our combined love of entertaining audiences to make our games more fun and memorable than ever.”
“The Harlem Globetrotters are synonymous with fun, helping families create wonderful memories – and our brands align so well together,” said Scott Becher, vice president, head of partnerships for Carnival Cruise Line. “We look forward to seeing how everyone will ‘Choose Fun’ Globetrotters-style.”
Inductees of the Naismith Memorial Basketball Hall of Fame and known for their incredible dribbling, shooting and dunking skills as well as their crowd interaction, the Harlem Globetrotters have performed for more than 148 million fans in 124 countries since their inception in 1926. Now performing 400 shows each year, the team has become a worldwide icon and pioneer in the sports industry showcasing some of the best basketball players in the world.
Source: Carnival Cruise Line