What are cookies and web tags?

Cookies are small text files that are downloaded onto your computer’s hard drive through your web browser to identify your computer.

If you pro-actively click to indicate that you wish this website to remember certain details a cookie will be downloaded so that, upon re-visiting the same page in the website, the cookie will automatically re-populate the information, without your having to re-enter it.

Cookies do not identify you personally, (cookies identify your computer) unless you have knowingly provided us with personal information.

What cookies do we use and what do they do?

Some pages of our website have been coded with ‘analytics’ so as to enable us to monitor use of our website, by providing us with the following types of anonymous information:

• The number of unique users of, and visits to, our website;
• The URL address you have left to come to our website;
• Which search engine and search words you have used;
• Whether you are a return visitor;
• Which browser you are using and the country in which your computer is located;
• The pages on which you enter and leave our website;
• Which other pages of our website you visit and for how long; and
• The paths you use to navigate through our website.

The information from these web tags, is aggregated for all our website visitors, and enables us to build up a picture of what types of visitors our website is attracting, how visitors use our website, and which of our products and offers most interest our visitors. This helps us to continually improve our website and provide content which is of more interest and relevance.

We use a third party website analytics provider, Google Analytics, to track and analyse the information recorded by the web tags on our behalf. For further information about Google Analytics please see Google Analytics Info.

We may remarket your information. Remarketing means that were you have previously visited our website, Google may use cookies to show ads based on your previous visits to our website. Any information collected is used only for remarketing purposes and will not be used by Google in any other way. You can edit your Google Ad Preferences. To find out more about how Google uses any data it collects please visit Google Policies & Principles.

Cookies and your web browser

You can easily disable cookies within your browser preferences. Please be aware that if you do so you may lose certain functionality throughout the website.

Most web browsers automatically accept cookies, but you can change your browser settings to prevent this. On most web browsers the “help” tab on the toolbar will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether.

For more information about cookies and how to stop cookies being installed or how to delete existing cookies from your hard drive visit the following website www.allaboutcookies.org.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.  Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

• F24_autoID
• F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking  We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics  All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking  All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.